October 2009

October 2009

Hi Everyone,

When I was a teacher I told my students that they should make it a point to better themselves each day. Of course my lessons for them coincided with this goal. Each day as they left my classroom I reminded them that they are, "better today than they were yesterday." I always felt that they walked away with an answer to the generic parental question, "So...what did you learn at school today?"

I've never stopped believing in the on-going process of life. When I hear people refer to their lives as stagnant, sedentary, or stuck in a rut I encourage change as a means to get things sparked again. I live by this rule too. Each day I try to figure out a way to better myself and I encourage my staff to do the same. We hold ourselves to high standards, both personally and professionally. We feed on personal growth. I liken us to sharks. If we stop moving we die.

Last month I sent one of our staffers, Jon, to a training for potential (future) Fleet Feet franchisees. This month staffer Michelle is headed to Washington for three days to learn advanced foot anatomy/pathology at the Superfeet headquarters. Also this month I am closing the store for a day so that my entire staff can be a part of an intensive customer service workshop being held in Davis.

Many of you have asked, often reluctantly, how our business is doing. It always makes me proud to share with you that since January 2008 our monthly growth percentages are very strong. We attribute our success to our dedicated customers and to our commitment to excellence. We really try to stay one step ahead of your expectations so that each and every time you visit us you feel special.

So next Tuesday if you happen to stop by the store only to find it closed, please know that we're doing it for you. Improving your experience and constantly rededicating ourselves to exemplary service is important enough to sacrifice a day's worth of business. You are worth it. Totally.

To Your Health!

tom